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We began with targeting a very large segment of users (remember that time I talked about a keyword database of over 50,000 keywords?) but after a few months it turned out our largest (and most active) users were finding us from only a handful of targeted categories.
After only 9 months we were 3 months ahead of schedule to pass 100,000 visitors with no signs of slowing down.Crawlable is nothing new to anyone in SEO; this simply means that the structure of our pages allowed for all of the most important content to quickly and easily be crawled and indexed by search engine robots. ensuring that the content is rendered (code wise) in the most ideal format for robots to parse takes more consideration than just laying out your div’s to properly render your designs.To do this properly you need to make sure all of your code is in the right place, and more so, check how each crawler …Since our platform is not built on Word Press we didn’t get to use any of the fancy plugins available, and instead created a basic one-page site that allowed visitors to convert the same way the full website would support, just on a much smaller scale.The most important part of our pre-launch page was that it not only supported social sharing, but was able to track and aggregate shares to give active users more points; Let me start by saying not all platforms are created equal.
By building a list of users before publishing your full website you are essentially guaranteeing traffic immediately upon launch.